When you’re walking down the grocery store aisle, the options can be overwhelming. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but not as well-known. Choosing store brands can be a wise way to save money without losing value.

Private label products are produced by outside manufacturers, but sold under the retailer’s name. Often, these items are almost identical to their name-brand counterparts. The main difference? Private label options don’t include the high costs of advertising that national brands build into the price.

Many people think that cheaper products are lower quality, but research studies have shown that customers often can’t tell the difference generic brands and name brands. In particular when it comes to common household items like canned goods, the product is practically identical.

In the case of medicines, the core ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a fraction of the cost.

In other categories like toiletries, it may seem a bit risky to switch to generics, but it’s often worth it. In case a product doesn’t meet your standards, the savings will compensate over time. Many stores even provide money-back guarantees on their private-label items, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Swap out a few items initially—like baking ingredients, cleaning supplies, Store brand savings or snacks. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you can make a big difference in your grocery bill without feeling like you’re sacrificing quality.